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    Meet The Judges


  • Dida Clifton - Founder & CEO of The Office Squad

  • Dida Clifton is CEO and founder of TheOfficeSquad®.  She served active duty in the US Air Force where she met and married her husband of 31 years.  While traveling in support of his Fighter Pilot career, she raised two daughters and opened her own small business to help others with theirs.

    Dida is Treasurer and membership chair of the Urban Chamber of Commerce, Chair of Trustegrity Henderson, Owner of The C-Level Group. 

    She has dedicated herself and her company to the support of small business.  She teaches her unique business model through her “Un-Franchise” opportunity so that others can do the same; only faster, better and smarter than she did. 


  • Erin McDermott - Market Manager & Regional Lending Officer, Nevada

  • Erin McDermott, Regional Lending Officer and Market Manager in Nevada, helps entrepreneurs access credit and services for their business, develops community relationships for Accion, and ensures that the organization meets its goals throughout the state. She serves as an executive committee member for the Young Nonprofit Professionals Network Southern Nevada and a curator for the World Economic Forum Global Shapers Las Vegas Hub, and she has been recognized by the American Business Women’s Association as the 2016 Millennial of the Year.  Erin holds a Bachelor of Arts from Saint Mary’s College of Maryland with a major in Political Science and a minor in Environmental Studies. In her spare time, she enjoys exploring Nevada with her husband.


  • Shaundell Newsome - Founder of Sumnu Marketing

  • Shaundell Newsome

    At age 14 Shaundell Newsome attended the High School of Graphic Communication Arts where he learned Graphic Design, Copy Editing and Layout.  This skill allowed him to work for Lou Edna Graphics, a Christian Advertising agency and print shop in Brooklyn, New York.  Michael Collins, Owner of Lou Edna Graphics would mentor Shaundell in the business of communications.  Still a freshman in High School Newsome started a small business printing fliers for parties in his neighborhood.  Later he printed and distributed fliers for block parties, house parties and community events. 


    After a decade in the United the States Air Force and seven years with Station Casinos Shaundell Newsome founded Newsome Marketing Enterprises in April 2006 to provide a marketing firm for the small business owner. He views marketing and communications as his ministry. In 2008 Newsome was recognized as one of the “Top 40 under 40‟ business person by In Business Las Vegas and Small Business Champion of the Year by the Small Business Administration.  In 2009 Newsome Marketing faced its most challenging year as a company losing over 60% of its business during the country’s worst recession in history.  He and his family would rebound 5 years later after launching Sumnu Marketing to realize over 40% new earnings.  Sumnu Marketing was a finalist for the Small Business of the Year in the Women/Minority Owned Small Business category in 2012.  Sumnu was awarded Las Vegas Chamber of Commerce Business Excellence Award honoree for 2014 and SBA Nevada Family Owned Business of the Year in 2015.