Leaping Over the Hurdles, Making a Dash for Success
An Urban Chamber Special Feature Series
Marketing is Often Misused and Abused
August 27, 2013
By Shaundell Newsome
Owner, Sumnu Marketing
In my 30 years of experience, I have seen businesses make many mistakes in marketing their company. The worst is failing to understand how to market their product or service. The novice believes that marketing is “coming up with clever ideas.”
Rely on Contacts to Get Through Barriers to Success
August 13, 2013
By Leon F. Mead II, Esq.
Partner, Snell & Wilmer L.L.P.
Maybe it’s just me, but when I have to go to a government office to get a license or anything else accomplished, I prepare myself for failure.
There is always something that I forgot. ... And when all you really want to do (or more likely need to do) is attend to the business of running your business, who has the time for such issues?
Make Your Brand Known, Three Simple Tips
July 30, 2013
By John Pinnington
Owner, AA Printing Service
As a business owner, one is convinced that their business will make an impact, serve a great need, and be a money maker. But, how do you get the word out? ...
People might expect that the product can and will sell on its own. ...
Doing the Happy Dance
July 24, 2013
By Dida Clifton
Founder and CEO, TheOfficeSquad®
'A strange thing happens in my office when I leave my desk, travel to a file cabinet, open a drawer, and find what I'm looking for. I dance. ... You know why? ...I've impressed a client with my magic abilities!'