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  • BRAND NEW CUSTOMER

    March 14, 2016


    By Dr. Donna Thomas Rodgers, DTM

    President, Brentworth Industries


    Brand New Customer

    When we ask small business owners what their number one problem is, 85% of the time their response is…“MONEY or LACK thereof!”

    We say, “If money is your only problem, then money is not your only problem.”

    You see, we would like to think that our business problems are external but, 90% of the time it's an internal issue.

    We challenge you to take a moment and look at your business as a brand new customer.
     

    WELCOME TO YOUR BUSINESS

    If you have a brick and mortar location, pull up, and look at the outside of the building. What do you see when you enter? Is the space clean, inviting, and appealing? Or are there stains on the wall, tiles that need to be replaced, a stench? Are the restrooms neat and tidy or unkempt?

    Observe the sales team. Are they helpful and attentive? Or are they pushy and aggressively focused on trying to sell you something? Do they have an in-depth knowledge about the product or service?

    Complete the tour by walking around and looking at the remaining staff members. Are they motivated and diligently working or are they doing what is minimal to stay employed?


    WEBSITE

    Whether you have a brick and mortar, home based or internet business, you need to have a website. For those of you that have a website, take some time and go through the entire site. 

    Start with the home page. What does it look like? Does it feel generic or genuine? Click on every tab and drop down menu assessing the information. Is it current or does it need to be updated? 

    Next, go to the contact us page. Is the information correct? Does the contact form function properly?

    Then, click on the social media icons. Check to see if the icons go to the correct page. Are the postings up-to-date? Or are there tumbleweeds rolling across the page?

    Finally, if you have a CEO, President or Owner bio, is the photo and information 'CURRENT?'

    After reviewing the entire site, be honest! Would a new customer or client want to do business with you?


    HOW’D YOU DO?

    So, you have reviewed your entire website and walked through your entire building, how do you feel?

    If you feel excited and ready to make a purchase, great! You are in the top 3% of small business owners that truly only needs more foot traffic or website visitors to generate more cash flow. But, if you have any negative feelings or doubts at all, changes need to be made. 
     

    Now, for the remaining 97%, walk back through again. At this point most of you are saying, “Who has time to do this…AGAIN?” Our response, “YOU DO!” You’re the one that needs to grow your business. You need to fix what is broken.”


    Once you have completed your second walk through, compile your notes. Next, it’s time to sit down with the staff, if you have one or yourself, and begin to make the changes. The plans that you develop will allow your customers to have the best experience at your location, on your website or with the services that you provide.


    The best part, your customers will become loyal to your brand creating a long-term relationship, and that’s where the magic happens. When you increase the amount of revolving and new customers, MONEY will never again be your number one problem!


    Connecting the World to Business
    Dr. Donna Thomas-Rodgers
    President – Brentworth Industries





  • Ever wished you said it better?

    Have you tried this? 


    December 01, 2015


    By 
    Dr. Donna Thomas Rodgers, DTM
    President, Brentworth Industries

     

    Does, any of this sound familiar?

     

    1.      “I hate speaking in public.”

    2.    “Man, I wished I would have said that differently!”

    3.    “You would have gotten the bid, but your presentation was not clear and concise.”

    4.    “We didn’t understand anything that you said.”

     

    Or, has any of this ever happened to you?

     

    1.      Found yourself being put into a leadership position with no training?

    2.    Get butterflies and start to sweat at the thought of giving your elevator pitch?

    3.    Have you been put in charge of running a meeting at the last minute?  

    4.    Been avoiding going for bigger business because you would rather walk barefoot on hot coals, than speak in front of a group? 


    Read More>>> 


  • Social Media A Necessity To Building One's Brand

    John Pinnington

     

    July 29, 2015


    By John Pinnington
    Owner, AA Printing Service

    For business owners large, medium and small, social media is crucial to the implementation, integration and success of your company.


    As individuals, we all have preferences as to what social media sites we enjoy frequenting. Some of us enjoy Facebook, some Twitter, and others Instagram. However, when it comes to business, we should remember to employ an integrative approach in getting the correct message about our businesses and the services we provide across to the users.


    Read More>>> 


  • Leaping Over the Hurdles, Making a Dash for Success

    An Urban Chamber Special Feature Series

    Summer 2013


  • Marketing is Often Misused and Abused

    Shaundell Newsome

    August 27, 2013

     

    By Shaundell Newsome
    Owner, Sumnu Marketing


    In my 30 years of experience, I have seen businesses make many mistakes in marketing their company. The worst is failing to understand how to market their product or service. The novice believes that marketing is “coming up with clever ideas.”


    Provide your business a permanent cash flow solution now! >>>


  • Rely on Contacts to Get Through Barriers to Success

    August 13, 2013

    Leon F. Mead II, Esq.

     

    By Leon F. Mead II, Esq.

    Partner, Snell & Wilmer L.L.P.


    Maybe it’s just me, but when I have to go to a government office to get a license or anything else accomplished, I prepare myself for failure.

    There is always something that I forgot. ... And when all you really want to do (or more likely need to do) is attend to the business of running your business, who has the time for such issues?

    Your connections are more than just 'good for business'!>>>