Marketing is Often Misused and Abused
August 27, 2013
By Shaundell Newsome
Owner, Sumnu Marketing
In my 30 years of experience, I have seen businesses make many mistakes in marketing their company. The worst is failing to understand how to market their product or service. The novice believes that marketing is “coming up with clever ideas.”
Leaping Over the Hurdles, Making a Dash for Success
An Urban Chamber Special Feature Series
Rely on Contacts to Get Through Barriers to Success
August 13, 2013
By Leon F. Mead II, Esq.
Partner, Snell & Wilmer L.L.P.
Maybe it’s just me, but when I have to go to a government office to get a license or anything else accomplished, I prepare myself for failure.
There is always something that I forgot. ... And when all you really want to do (or more likely need to do) is attend to the business of running your business, who has the time for such issues?
Doing the Happy Dance
July 24, 2013
By Dida Clifton
Founder and CEO, TheOfficeSquad®
"A strange thing happens in my office when I leave my desk, travel to a file cabinet, open a drawer, and find what I'm looking for. I dance. ... You know why? ...I've impressed a client with my magic abilities!"